Just as with website SEO and blogs, an active YouTube channel is more likely to be indexed by Google than an inactive one. Posting regularly helps you get into the Google search system, not just YouTube. 

By the way, YouTube is the second largest search engine, after Google. They have their own algorithm for video discovery and ranking which gives your videos a better chance of being seen by viewers who are looking to buy what you have to offer. So, it’s up to you how many times should you post to YouTube a month, but frequency is better than irregularity.

YouTube also provides additional ways to get found through their “up next” feature. This allows people searching YouTube to see recommended content that fits their interest and past viewing habits.

New tools like Chapters and Subtitles are also indexed by Google, so that your videos may even show up in Google Search when someone types a question. 

I highly recommend batch recording your videos. Batch Recording is when you record a bunch of videos at once instead of one by one.

When I was first starting out, I had no idea how much extra time this saved until I started doing it! Set everything up for your shoot and try to use the same space if possible to minimize setting up different. If you’re afraid people will notice the video was all shot on the same day (psst…no one cares), change your shirt or something in the background between shoots. 

Or build content that can be broken up into different videos.

Simply do it all at once. On the day I discovered this feature on YouTube, life got way more breezy.